.NEARLY ONE BILLION folks are directing their enact India's basic political election. It is the greatest democratic physical exercise in history-- and could possibly likewise be the most pricey. Investing is assumed to reach 1.35 trn rupees ($ 16bn), depending on to the Center for Media Researches (CMS), an Indian charitable. That would be greater than double the amount spent in the previous political election in 2019 and also also go beyond the money sprayed in United States's governmental vote-casting in 2020. Why carry out Indian political gatherings invest such vast totals?